They die in their law. For several years, relations between Apple and Meta (formerly called Facebook) have slowly cooled due to the strong focus on Privacy which was adopted in Cupertino. Everything starts with the constant cases that have occurred in the industry in recent times, from massive leaks of user data to strong threats and hacks to important companies. Of course, the intensity with which these measures are implemented affects the ability of some to generate money on platforms such as iOSand now it seems that those of Tim Cook They want to follow the trend.
According to a report by The New York Times, plans to Manzana they continue to contemplate a more private internet than ever before, no matter how this affects the way businesses rely on ad revenue one way or another.
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The dark age of Facebook
Meta is one of the most expressive regarding how these changes have and will continue to affect you. In the last earnings report that took place last Wednesday, February 2, Mark Zuckerberg’s men once again pointed to some of Apple’s new privacy features as a threat.
In a detailed projection, Meta cited the new policies in iOS as a factor that could cost them around $10 billion in lost sales by 2022. This doesn’t sit well with the company’s new plans for iOS. metaversefor which they need a constant flow of money.
The problem is further aggravated by the bad situation that Meta is facing with its investors. The company has just starred in one of the steepest stock market crashes in history, with the value of its shares falling by 24%.
The latter was a consequence of another evil, as the social network Facebook, a pillar of the company, registered a drop in its average number of users for the first time in many years, which would have caused panic in its board of directors.
Zuckerberg himself revealed in the recent report that Apple’s changes, along with its new privacy regulations in Europe, translate as a “clear trend in which there is less data available to offer personalized ads.”
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Goal should rebuild your business idea
The author of Mobile Dev Memo, a well-known portal for advertising on mobile devices, told an American media outlet that “ads can no longer be targeted at people as was done before. This breaks the mold. It’s not just an inconvenience that can be fixed with a couple of decisions. You must rebuild the fundamentals of the business”.
For its part, Apple remains firm in its decision to increase restrictions on apps regarding the way they handle and collect personal data from users. Meta isn’t the only company that would need to rethink how it generates advertising revenue; however, there are smaller companies that have been more flexible to change with respect to the new scenario in iOS.
One of the most pronounced measures Apple introduced for its iPhone users was allowing them to decide whether to consent to apps being tracked. According to specialized portals, only 24% accepted the treatment of their information by advertisers.
“We believe that the impact of iOS in general will be a force against our business in 2022. We are talking about a $10 billionso it represents a significant hurdle for our business,” said Dave Wehner, Meta’s chief financial officer.