Mastering the most popular Content Management Systems (CMS) takes a bit more work and expertise than just plugging in. If you want to optimize your presence on WordPress, for instance, you should educate yourself about how to set up and sustain your online presence.
As Small Business Trends says, “Built for blogging, WordPress has remained true to its roots. The functions and features of a new WordPress site all support one purpose: a well designed, search engine-friendly blogging platform complete with content categorization and tagging, link management, and comments.”
Anyone can set up a website on WordPress. That’s among the reasons for its enormous popularity. But, unless you maximize your features, your website will remain a vanity exercise with some hope people will stumble on it while browsing.
Here’s how you start:
- You need a host. It’s a server that makes your work accessible to others. And, it’s the least of your worries. But, you should determine if the host has WordPress pre-installed. For instance, Bluefish offers cpanel hosting Australia for a modest monthly fee.
- You could use a cpanel or auto-installer. When you sign up, you will receive a dashboard offering several options. One of them will be the WordPress auto-installer. Beyond that, you will follow the WordPress prompts.
- You can use the WordPress 5-Minute Install to do this manually. But, you must start with an FTP (File Transfer Protocol). The top five free FTPs for Windows include SolarWinds SFTP, Filezilla FTPS, IIS FTPS Server, Free FTP, and Syncplify.me SFTP server. You can then download WordPress from WordPress.org where you can follow their prompts.
- You must select a WordPress theme (the colors, design, and graphics) with loading in mind. The more complex the design, the longer it takes to load when visitors reach your site. However, you also need a design that works on desktops, smartphones, and tablets. It should be accessible to Android and iOS systems. So, you must balance the speed with the system requirements.
- You must do the trash. Any changes, deletions, posts, or comments wind up in the trash. If you do not empty that trash regularly, it just burdens your data load. The same goes for unnecessary plugins, multiple images, advertisements, and multiple buttons.
Are you optimizing your benefits?
Monty Munford, a contributor to Forbes, observes, “WordPress is the most popular CMS in the world and is used by nearly 75 million websites.” He also quotes WordPress’s claim that “more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month. It also powers more than 25% of the world’s websites.”
But, having your presence on WordPress is not enough. Like any website, it requires management and attention to its detail and potential. It pays to educate yourself on that potential and to exploit the tools and tactics available.