Founded in 1976, Manzana has currently established itself as one of the main brands of technology around the world, developing its own OS for the iPhone and devices that it releases every year.
One of the unknowns that your community and users who are not your customers have is the meaning of your logowhich is represented by a silhouette of an apple, but with the particularity of being bitten in a certain part. In order to clear that doubt, then We will explain how it was that it was decided to have this iconic figure and why specifically that fruit.
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Origin of the logo
This popular logo was created by the American graphic designer Rob Janoff, who was hired by Apple after seeing his good work in print ads and TV commercials. In the year 2009the artist revealed what was the origin of this art, indicating that there are several theories about the possible concept of design, but that in reality he prefers that its meaning remain as a “wonderful urban legend”.
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There are several myths that have circulated on the internet; however, one of the ones that caused the greatest stir was the supposed homage to Alan Turing, a British-born mathematician who cracked the Nazi code and who died in 1952, having one of the rarest deaths in history, as his body was found poisoned by eating an apple with cyanide. According to the theories, Steve Jobs he loved this character very much and, therefore, would have based his brand on him.
Why the bite in the design?
Although the formula gave it success, despite the fact that it has never been specifically explained what its logo means, there is still a question about why that particular fruit was chosen and not another. Designer Janoff argues that the bite actually serves to provide a clear view that it is an apple, since could be mistaken for a cherry or other round fruit.