To write an optimal post, one must focus on their writing which is a skill and only can be improved by working on it more and more. The best way to make a post SEO optimized is by using structured text and the maximum but meaningful use of keywords in the post. Providing the users with headings, subheading and the use of clear paragraphs in a post will help the readers to be attracted to your writings.
Excessive use of keywords such as in non-prominent positions will degrade the quality of your post and can also make it un-understandable and may develop a feeling such as desperation towards a keyword. So use the related keywords (LSI) for the better one page and for easy rankings. Nowadays Google made every thing hard to rank. Before writing an article on some keyword check whether it is easy or hard to rank. You can check keyword difficulty with Ferzy this is awesome tool which works better.
The posts on a blog should always be reader friendly as well as SEO-friendly as two going hand in hand will lead to a better outcome let it be by user feedback or by rankings on google (or other search engines).
Tips for writing an optimal blog post
Everyone has a different writing style; some may be instantaneous writers that go with the flow of their minds whereas some others follow a set of rules for every post they write. The former are natural talents in writing, not everyone can fall in this category. The latter method can be followed by anyone because it is a systematic one in order to achieve the best out of anyone’s mind.
1. Thought process on the topic
The message of your text should be clear to you even before writing the post as others will get it only if you make them get it.
2. Structure your ideas
There should be a structure beheading your post. Begin with a short introduction (all things related to the topic in short), a body (explaining the purpose of the post and all the useful information) and a conclusion (basically a summary of the post or something which leads to the same meaning). Getting yourself to write all the key points before you start with your post will always help you in the end to write a optimal summary.
3. Paragraphs & paraphrases
Paragraphs are necessary to be in a post as no one likes to read continuous text which may end up to be boring as theory books. Too many usage of paragraphs must be avoided as they may look nice but tend to one-liners. A valid reason must be there behind writing every paragraph i.e. the main subject. Ask it to yourself!
Paraphrases can be used as quoted texts and one-liners, but not too many of them.
4. Meaningful headings
Headings and subheadings should be placed before paragraphs only where they are necessary, as they add up to the structure of a SEO-optimised post.
5. Opinion of others
Before posting, one must make some critics to review his/her post as that may help to perfectly optimise the future posts. One learns a lot from his/her mistakes.
6. Length drives the audience
A post length must not be less than 300 words. It should not even exceed the upper limit of 700 words. Search engines like Google may like huge texts but these may scare away the users.
7. Previous references
Mention the links to your previous writings related to the same topic in between the text as “Read more”, “Also refer”, etc. This might help in boosting up you previous posts as well.
8. Regularity in posting
Be regular on your blogs and try not to post a similar lot in a time interval as your writings sometimes may contradict your own posts.
9. Picking of keywords
Keyword picking might be the easiest or the most difficult job for different people. It can be done at any point of time; before writing a post (then the post writing would be keyword centered), while writing the post (based on instant ideas) and also after completing the post (includes hunting of keywords from the written text).