Great Tips to Maximize Instagram for Your Business

Tips to Maximize Instagram: Are you looking to optimize your Instagram account and start making more out of it for your business? If that is the case, this article should be a good place to get started as it will cover all the basic things one has to do to accomplish that.

Tips to Maximize Instagram

Instagram Stories

A feature that was introduced a couple of years ago continues to be one of the cornerstones for plenty of businesses. It is a good way to introduce some variety and get people hooked on your content. After all, stories last for only 24 hours and if your audience notices you putting some exclusive stuff there, you can bet that they will keep a closer eye on this. 

You should definitely read this Oberlo guide on instagram stories to get an even better understanding of how to make more of it.

Profile Picture

Often overlooked, but if you are serious about the whole thing, you need to make sure that your profile picture stands out and becomes recognizable. Most accounts tend to put their logo, so if you have one ready, stick to it.

profile picture


A bio on Instagram is your profile. In other words, it is a page that others see and bio should show others what exactly your channel is all about. Since you are limited to just 150 characters, you need to be certain of putting only relevant information. A hashtag or two could also be a good idea as it will help others to find the account. Finally, include a URL to your website.

Content Variety

There are numerous types of content that you can put out there. Do not stick to something generic and repetitive. Expecting to see results with such a mindset is a waste of time.

Be interesting and creative. Talk about others, not just yourself. Include your audience in the whole process by asking them to come up with the content and then sharing it on your channel. The more time you spend brainstorming about various possibilities, the better off you will be, especially in the long run.


Set a schedule and try to follow it at all costs. Carefully think about how much content you are able to create throughout the week and plan according to your calculations. Also, do some testing and figure out which timeframes bring you the most engagement. On some days, evenings might be more fruitful, whereas on others it will be afternoons or even mornings.



Lots of things go into growing a channel and experiencing success. One of the oldest methods is running multiple contests and growing the engagement rate to a point where your brand gets recognized by the entire platform.

Of course, reaching such a point is extremely difficult, but do not underestimate the benefits of going viral with a giveaway or two. 


Showing your audience your genuine side and that you care is a bit of a challenge for some. Especially if the main focus is on marketing and making money. You should respond whenever someone leaves a comment, even more so if they send you a direct message. 

Do not fake this part. Be sincere and let them know that you really care about everyone who is part of your community. While this is a business first and foremost, you need to build a strong bond between you and the followers.


Do not neglect to keep track of numbers. The analytics tool is one of your greatest allies and you need to make the most out of it. Not seeing the big picture is detrimental and you need to understand that.



Some say that influencers have it quite easy and that there is no easier job in the world. Especially when you consider how much money or free stuff they get for simply posting a picture and giving a shoutout to a random brand.

There are all sorts of influencers. Ones that will ask you for a lot, and others who would be willing to cooperate for less. Micro-influencers is always a safe bet, especially if you are starting out and do not have that much money to spend.

Think of influencers as someone who can help with raising brand awareness rather than increasing sales. It will be an investment for the future, and one that will pay off if you do not abandon your plan in the middle.

To sum it all up, you should have a clear understanding of what needs to be done in order to make the most out of an Instagram business profile. The next time you are working on it, make sure that you apply as many of these tips as you can. 

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