Have you ever watched those house flipping shows where the designers show the potential homeowners different houses that are run down but have the potential to be remodeled into a brand new looking house? Why is it that the homeowners can’t seem to see the vision that the designers see? It’s because they don’t have the ability to see the bigger picture.
They can’t see past the pink walls and carpeted floors that the house has the potential to be the home of their dreams with a little bit of patience and open-mindedness.
That same thought process applies to the world of entrepreneurship. Entrepreneurs are innovative thinkers and are able to look past the struggles, late nights, and failures to see the bigger picture and know that success will come their way with just a little bit of time, patience, and dedication. Time, patience, and dedication are exactly what it will take to make it as a successful entrepreneur.
First things First
In order to become an entrepreneur or own your online business, you must first have a website to start with. In obtaining a website, you must first figure out what you’re going to be selling and what you want your business to be called. It’s during this process that you want to make sure that you pick a domain name that authentically represents what your business is about and you also want to make sure that your business name is a name that will be easy for people to remember.
There are actually lots of great websites that have free tools for finding domain names but Shopify.com is the best one to use. All you would need to do is hop on the website type in the name that you want your website to be called and Shopify will be able to tell you whether or not that name has been used already. If it has been used already, it will show up as “unavailable.”
For example, you might want to have a fashion website and call it “shoppingobssesed.com” but that name is unavailable as a “.com” address but there might be other options for you to choose from like “shoppingobsessed.net” or “shoppingobsessed.org” so you just have to see what’s available. But once you have your website up and running, you can then add content to your site and start doing the things you need to do to take your online business to the next level.
Taking It to the Next Level
If you’re like most entrepreneurs, you start your business out on a smaller scale and then work to advancing yourself to the next level, right? For the most part, yes, but if you want to reach the next level you’re going to have to do some next level thinking.
1. Set Clear and Distinct Goals
Your vision and the goals you set to turn your vision into a reality is how any business get started in the first place but it’s also important to keep making goals throughout the whole process. As your business grows, so should your goals.
Initially, your goal might have been to have 100 customers at your one year mark. Let’s say you accomplish that goal but after accomplishing that goal, you need to aim set your goals higher and strive for even more clients the following year.
2. Treat Your Customers Like Gold
Some business owners seem to forget about that little thing called customer service. They have it in their minds that just because their business is based online that there’s not a real way to show good customer service… if you believe that, you’ll never be successful.
Your customers are the bread and butter to your business; without them, your business is sure to fail. Having regular customers means a steady income for you. And because your business is based online, that’s all the more reason to go above and beyond on customer service. You can easily smile and assist a customer in person but you will have to get creative in showing that same level from a phone or computer screen but it’s very possible.
3. Don’t Become Complacent With Learning
If your business is doing well, don’t get too comfortable there. You should be constantly be making strides to improve and grow your business. Now, it’s perfectly fine to ride your wave of success because success is the ultimate goal, right? Of course it is! Enjoy your success how you choose to but just don’t get too comfortable because you could lose it all in a matter of seconds.
Inc.com states that entrepreneurs should always be open to learning and new opportunities because it’s detrimental to balancing the current projects you have at hand all while being open to future opportunities.
4. Stay Up-to-Date With the Latest in Technology
In the movie Talladega Nights, there was a quote used repeatedly throughout the movie saying “If you’re not first, you’re last,” and that statement holds true in the world business now that we’re in a digitalized world. If your business is not up-to-date on even the most basic tech essentials for your business, success is doomed.
Technology changes all the time and those changes affect every type of business directly in some kind of way… being knowledgable about these changes can help you save money, make financially smarter decisions, and be cost-effective in other areas as well. Consider going to different seminars and conferences in your local area. Attending these types of events are not only great for keeping up with the latest technological advancements but they’re also great for networking too!
5. Adopt New Marketing Initiatives
Maybe you’ve always had a social media business page so to adopt new marketing initiatives, you’re going to have to think outside the box. Have you ever set up your own booth at various conferences and seminars for people to meet the person behind the website… people enjoy that because it humanizes you. It allows them to be able to put a face with the website and there’s no better first impression to make than meeting someone in person, especially since we live in a world run by computers… a little face-to-face marketing always does wonders!