Are you starting your own marketing agency or London SEO company? There are a number of key factors that you should keep in mind including how the use of social media for your agency can help to boost your brand awareness and how creating packages for your marketing services could help you get more client wins. We’re taking a closer look at how you can ensure start-up success, below! Get step by step guide to start your own marketing agency.
Set Up Social Media For Your Business
Social media for business is becoming increasingly important, with more and more brands relying on platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube to promote their products, services and promotions.
Whilst it can be tempting to set up every social media account under the sun, you should restrict yourself to the channels that you know best to begin this. By doing so, you will be able to comfortably promote your brand whilst getting the agency on its feet.
Create A Package
Any digital marketer knows that in order for a business to reap the benefits of its marketing strategy, it needs to be an integrated one. Plus, by having just one set cost, you risk losing clients rather than gaining them – and no one wants that! When deciding on your packages, consider creating four at different costs. That way, you’ll be able to easily distinguish the basic package from the “luxury” package.
Have An Engaging Story
With so much going on in the digital marketing industry it can be hard to cut through the noise so, in order to do so, you need to have an engaging story prepared to catch your target audiences’ attention – and fast. A strong brand story will take your marketing agency to new heights, enabling you to embed your objectives into your marketing message.
Focus On Your Agency’s Cash Flow
When starting your own marketing agency, you will want to set aside money in order to “cushion” your business when seeking new clients as a lack of cash flow could start to ring the alarm bells. With an “emergency” fund in place, you can relax knowing that you have a backup plan if an investment or potential client falls through at the last minute, enabling you to enjoy your work more.
Start Building Relationships As Early As Possible
In order to start your agency on the right foot, you need to start creating a network and building relationships with prospects, clients and other partners as soon as you can. This will help to form a base for your agency, helping to ensure that you have access to any necessary advice and resources that you may need. This will also help to guide your business model. Identifying how your business can be efficiently managed for the years to come.
Starting your own marketing agency will, without a doubt, be a challenge, but with the right preparation, determination and motivation, you’ll be able to build up the agency you had always dreamed of.