The Domain Name – A powerful tool for more than one platform

Domain Name – A powerful tool

We’ve reached a point in the history of marketing and design where if you’re not on the internet, you don’t really exist. Sure, some mom and pop stores really don’t need a website, but if you want to drive significant traffic towards your business, you have to get online. One of the main things you need to keep in mind is the difference between all of the available platforms. Keeping a consistent design between all of them can be a handful, but it’s not impossible if you know where to look and what platforms to start. The integral part of the entire system is having your own websites, which means you’ll have to utilize a domain name. There are many pitfalls that you can go down, and many great opportunities you can miss. We’re here to cover the most important and essential ones, that surprisingly enough aren’t standard practice.

 

Now, of course, every business and niche is different, and the mileage per platform can vary greatly. If you’re building a marketing campaign for a product that is aimed at old-timey folks, that don’t really get the facebooks, you might not want to put your eggs into the social media basket. It all requires a little bit of critical thinking.

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Before we start, we have to cover the most essential thing. Every halfway decent, good and bad story begins with a name. Same goes with every brand. A brand name can make or break your entire business or project. Take the man who took a brand name and faked his way to the top of Paris Fashion Week. What you build around the title will be the difference. If you’re still coming up with a brand, or already have one, you will need a domain name. That can be a bit of a tricky process. One of the things that can help is finding a good domain search tool. Hostinger provides this one, which is so far our favorite.

Why is domain name important?

So why is a domain name important in the first place? Multiple reasons: first of all, you really can’t have any larger project without a website. Having a facebook page or a twitter just won’t be enough. You will need a representative landing page. This page is going to be the hub for all of your other platforms. Think of it as a trunk of a tree, from which all the other branches come. That’s the first thing you really need when keeping a cohesive style and message between platforms – a central hub. If you build your own website, you have the full controls for that environment. No need to worry about Facebook changing its terms of use. You set the rules. You control every bit of the expression. And when it comes to that kind of fine-tuning, it can make a very large lasting impact.

Imagine, you spend hours fine-tuning your website. Making sure everything is in place, the UX is damn near perfect, and every call-to-action button is perfectly and strategically positioned. What’s the first impression you’ll make? It won’t be the header or the copy. It will be the domain name. Yep. That’s the first thing the user will see in the search results, on your business card or a link a friend sent. That’s why choosing a domain name might be one of the most critical choices you can make.

Try to avoid some of these common mistakes when looking at domain names:

First of all, whatever you do, don’t try and rip off an existing brand. Scams and other quick money schemes don’t work and can get you in a  whole bunch of legal trouble when all you wanted was a boost in traffic with a little bit of controversy.

Secondly, keep it nice and simple. Don’t go into phrases, big words. You don’t need to show off how familiar you are with the thesaurus. Make it ring and stick in mind. THink of facebook.com, instagram.com (we know, barely anyone uses the website, but still), and many others they’re all built on simple, two-word combinations.

Once you have your central hub going, your domain name registered, and your project nearly ready, there are a few other notes to cover. At this point, you can take two courses of action. Get additional domains with the same label, but different extensions. If you’re registering your business on project.net, make sure someone won’t get project.org and confuse your users, or worse – scam them. It might not seem like it, but making sure that your brand is secure is an integral part of its success, and there are a number of ways people might try and mess with it. Take every chance you need to get ahead.

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Another thing that you must do is going through the most popular social media platforms: Facebook, Snapchat, Instagram and whatever might be big at the time of reading and securing a username or account for it. That way you can be sure that no one goes posting on your behalf, or starts making fake pages. There are a number of things that can go wrong if you don’t take the time to get this out of the way.

Integrating these social media accounts into your hub with the domain at the top of every description, or maybe even being part of the name, can drive some serious traffic towards you and form a coherent bond between the entire network. The important thing is to keep consistency. If you name your twitter account product.com, make sure all other accounts are the same. No point in confusing your visitors and making life harder on yourself. At the end of the day, a domain name can be both a very powerful tool and a very dangerous weapon that your competitors (at risk of legal trouble, but still can) might use against you. Keep yourself safe, stay smart, and good luck.

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