“Blogging is dead,” or so says every so-called expert that makes a living online. “The space is too saturated and it’s nearly impossible to carve out a niche.”
While it is true that blogging is constantly on the rise (over 28 million blogs by 2015), what separates the “haves” from the “have-nots” is how you monetize it and whether or not you actually treat your blog as a business.
One of the best ways to do that is by guest posting on those few, precious blogs that hold a ton of domain authority. Having a post there will supercharge your website with traffic which can ultimately lead to a ton of conversions.
Here’s how guest posting can help your business:
Here’s a simple fact: a website that receives thousands of hits every day funnels a high percentage of that traffic to the outbound links that it contains. What that means for your business is that if you have a guest post on that website, you’ll be able to channel their traffic to your page and leverage their already-existing market to help with your own page views. A boost like that can 10-20x your traffic virtually overnight.
Think of it like drilling a hole in Shamu’s pool at Sea World to fill up your own fish tank: sure, you could find your own sources of water yourself, but why not draw from a near-limitless supply of resources nearby?
One of the things that new bloggers struggle with the most is establishing a sense of authority on their website. No one knows about them, no one reads them yet, so why should anyone listen to what they have to say? Worse, some may even struggle with imposter syndrome, which makes you feel like you’re not good enough to be there in the first place.
Having a guest post on a high-authority blog gives you instant credibility, in your own eyes and in the eyes of your customers. Even if you haven’t been in that space very long, your association with others will help people see you as an authority.
The old adage of “it’s not what you know, it’s who you know” stands true in blogging. Audience views and conversions can be greatly enhanced by aligning yourself with the right people, and guest posting allows you to build your network in a way that not only serves your immediate purposes but years into the future.
The lifeblood of every website is in backlinks – those stable, immovable links stationed on other people’s website that passively throws traffic at your website 24/7. While a single guest post can help you get a high-quality backlink, a guest posting service can also search for potential opportunities and establish hundreds more.
When you guest post on someone else’s website, not only are you tapping into their resources from their website, but also their alternative streams of traffic, such as social media platforms. Most businesses invest a substantial amount of resources building the alternate streams and marketing them appropriately, so having a post positioned on one of them allows you to take advantage of their social connections.
Blogging isn’t dead, and neither is guest posting, but you have to be willing to reach out to influencers to make these connections happen. Once you establish yourself as a legitimate blogger through postings on other websites, however, the benefits will pay off for years down the road.